NAISA — AI Concierge for NicePrint Photo
Launched at NicePrint Photo's 20th anniversary, NAISA is a live AI concierge that answers FAQs, qualifies leads and engages customers 24/7.
The problem
Staff were spending heavy time on repetitive FAQs and unqualified leads, which slowed responses. NicePrint needed round-the-clock coverage that qualifies intent and hands strong prospects to sales without diluting a premium brand.
What we built
A custom concierge built on large language models with structured lead-qualification logic, trained on NicePrint's service catalogue, FAQs and booking workflows. It captures event type, date and preferences, then routes qualified leads to the admin team for follow-up calls. Complex cases go to a person.
Launch impact
The NAISA launch demonstrated a clear shift in how businesses should think about AI: AI is no longer just a chatbot — it is the frontline of customer experience. From handling everyday inquiries to holding a seamless conversation on stage, NAISA proved that AI agents are now real systems delivering real business value and real customer impact.
The impact
Inquiries are answered 24/7 with no wait. Manual FAQ handling fell by more than half, and sales now receives leads with context attached.
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